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some concept, design and achievements from 1996 to 2020

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The TIRET brand was founded in 2004 by Daniel Lazar with Damon Dash, the famous record producer Hip_Hop of New York. The name TIRET in French means what in English is called dash.The designs born from Mr. Lazar's creativity immediately affected a specific niche of customers, those for which they had been created. TIRET is not a generic brand, it knows well what its customers want and for them it creates and invents without ceasing for 15 years.
TIRET has created a Second Chance for Usher. made with inlays specifically cut out an exclusive case for Usher.



The young brand KRAYON has been a revelation of recent years. After only one year of existence, he has already won the prestigious GPHH prize in Geneva, a real feat! We have created for them a box of very high quality, able to accommodate one of the most complicated watches in the world and endowed with prerogatives absolutely unique of its kind. It is an honor for us to welcome in a creation this watch valued at $ 600'000.--



MAX CHOCOLATIER is a fabulous Swiss chocolate manufacturer belonging to the König family, well known in the world of watchmaking. has created a humidor for chocolate to serve the best Swiss hotels and, as in the example of the image, the most prestigious watch brands. Sweet dreams!

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In 1957 the Omega Maison launched the legendary Speedmaster (Little curiosity, at that time a young designer called Gerald Genta worked at Omega, he told me personally!). The Speedmaster quickly became a very successful cult watch. Who does not know the Speedmaster, a true cult in the world of watchmaking. has been commissioned to develop both the exclusive case in 2007 for the 50 years of the Speedmaster and also the one of 40 years since the moon landing in 1969. A space project! has been asked to create an extraordinary packaging for this flagship product of the brand.


A. FAVRE & Fils

A. Favre & Fils, is a Swiss luxury watch brand that has been pioneering innovation in the industry since 1718. Through ten generations, the Favre’s “savoir-faire” and passion are steeped in the watchmaking tradition. In 2008, Laurent Favre re-launched the family business under the original firm name “A. Favre & Fils” retaining the time-honored values of Trust, Beauty and Innovation and the same mantra: “Always forward, a quest for the absolute”. Of course, into a



Ludovic Ballouard is unique highly complicated wristwatches and timepieces that embody Ludovic Ballouard's philosophy and heart. All pieces are created in Geneva, Switzerland.

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For more than a quarter of a century, Jacob & Co has created revolutionary timepieces and exquisite jewelry that have captivated celebrities and notables from the watchmaking world and dazzled fashion’s red carpets and cover shoots. With a unique talent for creating designs that are as innovative as they are spectacular, the company has grown into one of the most recognized luxury brands in timepieces and jewelry.

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Article à l'affiche

STYLOMINE is a historic French brand that was reactivated in early 2000. A pen of extraordinary quality was produced for the launch of the Brand, two versions dedicated to Napoleon Bonaparte, all in a packaging.

Jacob & Co Luxury Pen Box made by Naldi-

JACOB & Co. Writing Instruments

We have created a series of high quality writing instruments for Jacob & Co., and also created a corresponding packaging using fine woods and coating materials that are pleasant to the touch. This series of pens have been produced in Switzerland, Italy and France. Perfect tools for signing important contracts. We can also make a series for your Brand.

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Michel Dawalibi a fait renaître le nom de Jämes-César Pellaton en 2009. Les garde-temps qu’il produit s’inscrivent dans la plus pure tradition horlogère et reflètent au plus haut niveau la philosophie de Jämes-César Pellaton. Pour Michel Dawalibi, l’art de créer des garde-temps à tourbillon n’est pas seulement le résultat d’un tour de force, mais cela consiste aussi à cristalliser et à magnifier l’expression du génie créateur de Jämes-César Pellaton.
S’approcher autant que possible de la perfection fut l’idée de Jämes-César Pellaton faiseur de tourbillon, elle représente aujourd’hui l’idéal de Michel Dawalibi. est heureuse d'avoir participé à cette renaissance.

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For the Pierre Kunz brand in Geneva, part of the Franck Muller group, we made all the display furniture that is used during the SIHH period. The furniture series includes: windows, displays, separations, reception desks, work tables, chairs, and leather presentation tops. We used methods of presenting exclusive watches and invented by us.

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The Ritz Fine Jewellery collection of jewellery and luxury watches defines the glamour and sophistication of the famed Ritz Hotel, London. Inspiring in its design, Ritz Fine Jewellery is highly regarded for its artistry, and has carved a reputation for sourcing rare and unusual coloured gemstones.

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